Audience Essay

Analyse one of your coursework productions in relation to audience.

Denis McQuail states that music videos are produced with a "temporary collective" in mind aimed for mainstream or niche audiences.I am going to discuss my music video project for Indie/ Alternative Rock band Maximo Park and their song Apply Some Pressure in relation to audience. To discuss my own work i will apply the ideas of McQuail, Ang, Hartley, Clark,Hall and pluralist model in relation to my music video.

POINT DATA QUESTION

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• Denis McQuail

1. with audience in mind how the video suited for current market
2. detailed audience
3. clothing to make it suitable for audience

• Ien Ang

1. to be specific we did research into existing videos
2. made an imaginary audience
3. diversify imaginary audience (gender, age, ethical, social class)

• Hartley

1. collecting information about audience
2. merging results to suit a bigger audience
3. how it relates back to subculture

• Clark et al.

1. further research after production
2. social networking
3. blogs
4. feedback

• Stuart Hall

1. perception of the video through colour
2. perception of the video through meanings
3. encoded message

Conclusion